Hip Hop Politics, Class Unity And The Internet - 1854 Words

In this essay, the influence of hip-hop politics, class unity and the internet will be explored to discover how the consumer became an active producer of culture. In the early days of hip-hop, particularly from its mainstream origins in the 70’s (Dimitriadis 2009) up until the 90’s, the underground scene rarely floated into the mainstream. Despite a good portion of the underground consisting of consumers, to achieve mainstream success one would need the right connections and musical equipment. Before these tools became affordable and accessible, the consumer wasn’t integrated as an active producer of culture. Thus the average consumer wasn’t capable of making major waves in the industry. In some respect, the mainstream producer carried a sense of prestige because there were only a few who garnered attention in the mainstream such as DJ Premier and Eric B and Rakim (Tom Terrell, 1998). During the early origins of hip-hop, as Josh Kun describes, hip hop was mainly a facet of African-American culture. As a result, many consumers from other backgrounds weren’t majorly included in developing the hip-hop culture. This, however, changed when icons such as Run DMC and Aerosmith broadened the scope of hip-hop and allowed more consumers to play an active role in producing the culture. The popularity of the internet rose in the early 2000’s and it allowed the consumer to actively shape the culture. The internet allowed the consumer to create their own sounds and message and deliver itShow MoreRelatedEssay on Racism in the Media: Misrepresentation of Minorities4157 Words   |  17 Pageseliminating misrepresentation of races in the media. Television programs are still somewhat segregated in that certain shows are trying to capture certain audiences. Prime time shows such as Friends and Seinfeld are targeting the white middle class and prime time shows on the UPN channel such as Girlfriends and One on One target African-Americans . On these prime time shows, there is very little interaction between racial and ethnic groups because the majority of the actors are one race onRead MoreCase Coke Cero6206 Words   |  25 Pagespractice has concentrated in employment discrimination litigation defense. She has defended Coca-Cola in a number of significant matters, including litigation surrounding Coca-Cola’s use of its polar bear in advertising and marketing, the race-based class action, and litigation under the Sarbanes-Oxley Act, among others, and since 2005 has been voted a Georgia Super Lawyer annually by her peers. In addition to her litigation expertise, Ms. Johnson also provides advice and counsel to the Company’s SupplyRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesIndividual Decision Making 165 Motivation Concepts 201 Motivation: From Concepts to Applications 239 3 The Group 9 10 11 12 13 14 15 Foundations of Group Behavior 271 Understanding Work Teams 307 Communication 335 Leadership 367 Power and Politics 411 Conflict and Negotiation 445 Foundations of Organization Structure 479 v vi BRIEF CONTENTS 4 The Organization System 16 Organizational Culture 511 17 Human Resource Policies and Practices 543 18 Organizational Change and StressRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagesis an example of ________. A) deregulation B) reverse auctioning C) reintermediation D) disintermediation E) diversification Answer: D Page Ref: 13 Objective: 4 AACSB: Use of IT Difficulty: Moderate 44) Disintermediation via the Internet has resulted in ________. A) higher prices B) stronger brand loyalty C) greater emphasis on personal selling D) well-established brand names E) greater consumer buying power Answer: E Page Ref: 13 Objective: 4 AACSB: Use of IT Difficulty:Read MoreDeveloping Management Skills404131 Words   |  1617 Pagesmymanagementlab is an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY